ABOUT
Fakhruddin General Trading


1963: Fakhruddin Ebrahimji arrived in Dubai from India with a vision, a belief and a commitment and faith in the Almighty. What he began then, in a small shop in Murshid Bazaar has now blossomed into a multimillion dollar trading organization – Fakhruddin Holdings.

Fakhruddin Trading is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses that include Sterling Perfumes, Premier Cosmetic, Premier Plastics, Sterling Distribution Company, Fakhruddin Properties, Federal Security Service, Akida Holdings. Fakhruddin Holdings is located in the heart of the city at the downtown, Burj District.

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OUR MISSION

At ‘Fakhruddin General Trading’ we aim to source the very best product lines at the lowest price and hold the region’s largest portfolio of diverse products under one roof. We always offer our customers’ competitive pricing and quality merchandise whilst building strong and lasting relationships with them.

OUR VISION

To become the region’s leading importer and exporter of business and consumer products

OUR BRAND PROMISE

To provide innovative and diverse range of quality products at the best price.To ensure that the customer experience is memorable and exceeds expectations.

OUR VALUES


Integrity

To believe and demonstrate a moral code of soundness that is aligned to good business ethics.

Creativity

Committed to improving the quality of life for our employees, their families and the local community.

Social Responsibility

To provide innovative and diverse range of quality products at the best price.To ensure that the customer experience is memorable and exceeds expectations.

Employee Satisfaction

Employees are our biggest assets and brand ambassadors. To provide an environment that promotes talent nurturing and intellectual thinking, creating a positive culture that contributes to the success of the employee and the organization.

Excellent Customer Services

Investing time to develop strategic relationships with customers that facilitates the delivery of services beyond customer expectations.